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An engineer who found his ekigai in marketing

// About Me

Hey, I am
Nishant Kadian

I help tech companies turn complex products into clear stories, scalable demand, and measurable growth. Over the last decade, I have worked across B2B SaaS and technology companies, focusing on Product marketing, Content-led demand generation, positioning and messaging, and customer experience and communication technologies.

12 +

Years of Experience

30 +

Digital Projects

10 +

Speaking engagements

// Blogs

My Marketing Thinking.

Marketing is both practice and discipline. This space is where I reflect on ideas, frameworks, and observations from my work in SaaS, technology markets, and evolving customer behavior.

  • Beyond the Click: 4 Google Ads Impression Metrics You Can’t Ignore

    Beyond the Click: 4 Google Ads Impression Metrics You Can’t Ignore

    April 22, 2026

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    Nishant Kadian
  • Breaking the Visibility Trap: How Ingredient Branding Can Make the Invisible Irresistible

    Breaking the Visibility Trap: How Ingredient Branding Can Make the Invisible Irresistible

    April 21, 2026

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    Nishant Kadian
  • The Value-of-Visibility: A B2B Framework for SaaS Demand Generation

    The Value-of-Visibility: A B2B Framework for SaaS Demand Generation

    April 16, 2026

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    Nishant Kadian
  • Moat: What it Means for Marketers

    Moat: What it Means for Marketers

    March 11, 2026

    /

    Nishant Kadian
  • 80 is the New 100: Why Perfectionism is the Enemy of Scalable Marketing

    80 is the New 100: Why Perfectionism is the Enemy of Scalable Marketing

    January 5, 2026

    /

    Nishant Kadian

// What Colleagues say

Linkedin Recommendation

Gracious words from some gracious people how have worked with me

You don’t find a person easily in the professional space who can learn new things, apply them immediately and also bring out results. Nishant is one such marketing professional who is good at it.

Vipul Srivastav

Marketing Head

Nishant is an incredible person whom any company would be lucky to have. He is an ideal mentor, team leader and player who doesn’t mind walking extra miles to help his team members.

Manish Mishra

Program Manager – WorkDay

// Portfolio

My Latest Projects

Alongside industry work, I frequently speak on marketing and technology topics at universities and academic forums, including Delhi Technological University, Ramanujan College (University of Delhi), and other institutions.

Ph.D.
Jindal Global Business School
2025 – ongoing
CX Strategy Award
Mumbai
2026
DCX Awards and confex
Bangalore
2025
Altera Institute
Gurgaon
2025

// Experience

Work Experience

Working at the intersection of product, marketing, and growth, with a focus on helping technology companies build stronger market positioning and scalable demand generation systems.

Acefone

2024-now

Leading go-to-market strategy for cloud communication products, including AI contact center solutions. Driving enterprise positioning, pricing strategy, ABM programs, and cross-functional alignment to support the company’s transition toward product-led growth.

Thelightbulb ai

2022-2024

Built the product marketing foundation for an Emotion AI platform, defining ICPs, positioning, and GTM strategy while translating complex AI capabilities into narratives for CX and consumer insights leaders.

Ameyo

2020-2022

Led inbound and brand marketing while supporting ABM and demand gen initiatives for enterprise cloud contact center solutions, contributing to strong growth in sales-accepted leads while supporting brand and messaging integration during the Exotel merger.

Affle

2019-2020

Managed content strategy and corporate communications during IPO and acquisition phases, producing thought leadership and sales enablement content for enterprise and investor audiences.

Real Time Data Services

2015-2019

Built and scaled a US-focused SEO and content marketing team, establishing editorial processes and scalable content systems to support inbound demand generation.

iN Technologies

2014-2015

Wrote SEO-friendly blogs for technologies, such as Operating Systems, Software, Web Apps, and Mobile Apps.

Copyright © 2026

Nishant Kadian