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Author: Nishant Kadian
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Beyond the Click: 4 Google Ads Impression Metrics You Can’t Ignore
For most of my early career in B2B performance marketing, my dashboards told a very incomplete story. I tracked clicks obsessively. I A/B tested…
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Breaking the Visibility Trap: How Ingredient Branding Can Make the Invisible Irresistible
In our previous discussions on The Visibility Trap, we defined the stark landscape of B2B SaaS. We identified that products fall into two categories:…
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The Value-of-Visibility: A B2B Framework for SaaS Demand Generation
In the high-stakes world of B2B SaaS, survival often hinges on a pragmatic execution philosophy: “Done is better than perfect.” When you’re sprinting to…
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Moat: What it Means for Marketers
“Moat” has become one of the most overused words in startup decks—and one of the most misunderstood in marketing rooms. Founders talk about it.…
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80 is the New 100: Why Perfectionism is the Enemy of Scalable Marketing
For years, I operated under a mantra I first discovered in Sheryl Sandberg’s Lean In: “Done is better than perfect.” In the high-stakes world…